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Here's how:

Step 1. Go to any participating Jacksons food store
(click here for location info)

Step 2. Look for the Heineken display and get your $10 off coupon

Step 3 (optional) Grab a 12 pack of Heineken bottles on sale for $13.99
(Heineken retail price valid through 09/15/2009)

Step 4. Bring your coupon to Willamette Week's office and purchase your discounted wristband!

Offer good from 8/3/09 through 9/7/09.
Limit one coupon per person.
Only valid on wristbands purchased at Willamette Week's office,
2220 NW Quimby St. Portland, OR 97210